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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Executive Search for Chief Strategy Officers

N2Growth Blog

They develop and execute initiatives that align with the company’s goals, focusing on market trends , competitive threats, and emerging opportunities. By crafting and implementing strategic plans, CSOs guide the organization toward achieving its objectives and adapting to industry changes.

Execution 221
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Why Innovators Should Study the Rise and Fall of the Venetian Empire

Harvard Business Review

From 697 to 1797 AD, Venice’s technological acumen, geographic position, and unconventionality were interlocking advantages that allowed the Most Serene Republic to flourish. Moreover, its Arsenal was no longer at the cutting edge of naval technology. This age of exploration triggered the beginning of Venice’s decline.

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Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

.” – Marketing staff, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing manager, technology/telecom company. ” – Marketing supervisor, advertising/marketing agency. There’s clearly a problem here.

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How Merck Is Trying to Keep Disrupters at Bay

Harvard Business Review

Pharmaceutical companies, buffeted by regulatory changes, new drug technologies that alter entry barriers and competition, price pressures, and an estimated 300,000 job cuts since 2000, seem to fit the popular narrative of large organizations unable to deal with disruptive forces.

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

Becton Dickinson , a global medical technology company, has made its purpose helping all people live healthier lives. Whole Foods Market’s purpose is to promote healthier eating. He or she must believe in and articulate a “higher ambition,” as we call it at the Center for Higher Ambition Leadership.

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Deciding to Fix or Kill a Problem Product

Harvard Business Review

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. The result: Market success for the product and the company was purchased by Google for $3.2 Fix or kill?