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The fallacy and hubris of “market attractiveness”

Lead Change Blog

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. We may even think of creating or segmenting in a new [.]

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The Strategic Planning Process

Coaching Tip

It is recommended that this anonymous composite SWOT be distributed in a strategic planning meeting; that allows for confirming what the leadership team jointly agrees to in their combined perceptions. Here is a summary of the strategic planning process: . First step (the intangibles): .

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Welcome to Strategic Planning 2.0

N2Growth Blog

As a strategy consultant, I have had the opportunity to review a lot of strategic plans over the years. It’s been truly amazing to discover just how many major organizations develop strategic plans that contain little more than a whole lot of budget estimates and revenue projections. Strategic Planning 2.0

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

Digital technology has become a guiding light in these uncertain times, taking on a more prominent role in companies’ strategic plans. Technology, therefore, is not merely a convenient tool but an essential commodity that requires strategic allocation and management in the modern business landscape.

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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

This role requires a deep understanding of market dynamics, consumer behavior, and technological trends, enabling the organization to adapt to changes and lead them. These efforts have resulted in personalized marketing and improved operational efficiency, underscoring the tangible benefits of a digital-first strategy.

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Half-Life of a Strategic Plan

CO2

A dear friend of mine came over a few months ago for a glass of wine and asked me, “What’s the half-life of a strategic plan ?” ” Why is it that strategic plans start to lose their value so quickly? How can leaders boost the half-life of their strategic plans? by Gary Cohen.