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Technology Executives: Finding Leaders for the Digital Frontier

N2Growth Blog

As businesses strive to stay ahead in an increasingly digital world, the role of technology executives has become critical. Understanding the Digital Frontier’s Impact on Leadership Needs The rapid advancement of technology has created a landscape marked by constant change and disruption.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Strategies for Attracting and Retaining Top Talent in a Competitive Market

N2Growth Blog

To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Leveraging Technology for Smarter Hiring Embracing technology is imperative for optimizing talent acquisition strategies.

Marketing 221
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Navigating Uncertainty in 2024: Succession Planning in Turbulent Times

N2Growth Blog

Understanding the Current Landscape: The Impact on Succession Planning In 2024’s rapidly evolving business environment, succession planning is constantly shifting. External factors such as economic oscillations, market volatility, and industry disruptions drastically impact succession strategies.

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2024 Succession Planning Trends: Staying Ahead of the Curve

N2Growth Blog

Understanding the Importance of Proactive Succession Planning Proactive succession planning is pivotal for an organization’s sustainability and long-term growth. In addition, a strategically designed succession plan serves as a tool to attract, engage, and retain top talent.

Trends 448
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending.