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Donald Sull is a global expert on strategy and execution in turbulent markets. Ascherman Professor of Strategy at Stanford, a highly cited author, and the co-director of the Stanford Technology Ventures Program. He is a senior lecturer at the MIT Sloan School of Management. Kathleen Eisenhardt is the S.
In it, Donald Sull shares his insights concerning how and why market anomalies and incongruities may point the way to the next breakthrough strategy, thence to a wealth of business opportunities. Here is an excerpt from another outstanding article that appears in strategy+business magazine, published by Booz & Company.
Puzzling anecdotes abound: Microsoft has missed out on a series of new products in the past decade, yet as Don Sull points out , it continues to be highly profitable. As Luigi Zingales has observed , politicians are increasingly “pro-business” rather than “pro-market.”
I spoke with contributor Don Sull , who teaches strategy at MIT and the London Business School, about the tension between scholars who put sustainable competitive advantage at the center of strategy and those who argue that some industries are changing too quickly to allow for sustained performance. Empirically, this is simply not true.
As recently as March 2015, for instance, Rebecca Homkes and Don and Charles Sull said in “ Why Strategy Execution Unravels – and What to Do About it ”: “Since Michael Porter’s seminal work in the 1980s we have had a clear and widely accepted definition of what strategy is.”
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