Marketing, Technology and TQM - Leadership Digital

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Marketing

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TQM

You Can’t Do Strategy Without Input from Sales

Harvard Business Review

AUGUST 25, 2014

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. While this is going on, the market is doing what the market will do, and sales must respond issue by issue and account by account.

Strategy

Strategy P&L TQM Strategic Planning

Treat Everything as a Case Study

Harvard Business Review

JANUARY 30, 2013

Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? Is a supermarket's "Buy one get one free" promotion a loss-leading marketing exercise or a tactic for achieving necessary volume? It was a debate worth at least 40 miles.

Case Study

Case Study TQM Supply Chain Brand

You Can’t Do Strategy Without Input from Sales

Treat Everything as a Case Study

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