N2Growth Blog

MARCH 24, 2020

While in the second year of my profession the great recession hit and had a significant impact on my area of expertise including venture capital, and private equity-backed technology companies. General expectation setting and maintenance is paramount to any recruitment process and especially so in a tumultuous market environment.

Crisis 207

Crisis Management Zimbardo Decentralization 207

Leading Blog

DECEMBER 23, 2019

He simplified the design and construction of the automobile, narrowed the choices available (“any color you want, so long as it’s black”) and marketed it toward what we would today call the “down market.” And as assembly-line technology improved, so too did its speed, which soon became a source of great stress.

Wilde 247

Wilde Open-book Efficiency Transportation 247

Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

Budgeting 89

Budgeting Marketing How To ROI 89

Women on Business

DECEMBER 7, 2010

Happy clients that go wild about you because of the surprising way you serve their needs. Yes, I will talk to my manager and see if we can do that for you.” How about, “YES, I can do some hard work for you even though it would be easier for me to just say no.” The result? Related posts: Are Your Client Delight Efforts Misplaced?

Press Release 170

Press Release Discount PR Compliance 170

The Horizons Tracker

JULY 29, 2022

While I have been notably skeptical about the various claims that robots and AI will destroy vast swathes of the jobs we know today, there is an understandable concern about the impact technology is likely to have on the labor market, and especially about how one can go about making our own job as disruption proof as possible.

Career 128

Career Tools Software Technology 128

First Friday Book Synopsis

APRIL 6, 2014

Steve’s fresh, provocative approach to marketing, […]. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.”

Tourism 80

Tourism Hotels Wilde Drucker 80

First Friday Book Synopsis

JULY 13, 2014

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […]. He advises large, global organizations on strategy, innovation and organizational change and is recognized as a leading expert in enabling organizational renewal and growth through innovation.

Prahalad 93

Prahalad Hamel Core Competence Drucker 93

Lead Change Blog

MAY 27, 2016

One of the best examples of this is the world-famous Pike Place Fish Market in Seattle. They started to throw fish around the market, perform improv acts with customers, and be comedic in an effort to enjoy what they do and prevent the job from being drudgery again.

Sports 170

Sports Airlines Wilde Environment 170

Strategy Driven

APRIL 15, 2021

To this end, we must rediscover our passion for marketing , as business owners. That in turn, must incorporate green technology and sustainable design. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. The food marketing industry is going to revamp its course of action.

Marketing 69

Marketing Supply Chain Wilde Fashion 69

Decker Communication

AUGUST 3, 2023

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. Buyers expect to be wowed.

Storytelling 98

Storytelling Supply Chain Technology Wilde 98

First Friday Book Synopsis

MAY 28, 2014

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies. His primary focus has been to help client organizations renew […]. Special Operations Command University of Chicago USSOC Western Union Whirlpool Corporation'

Prahalad 75

Prahalad Hamel Core Competence Wilde 75

Women on Business

JANUARY 24, 2011

Reviews: “This wild, wicked show is not just a screamfest; it’s a good piece of theater!” - The New York Times “Funny, furious and wholly enthralling!” - Wall Street Journal “Teller has filled Play Dead with elaborate illusions and effects including a slam-bang finale!”

Press Release 150

Press Release Discount PR Fraser 150

The Horizons Tracker

OCTOBER 12, 2020

What is clear from the data in these sectors is that a relatively small number of highly competitive firms have dominated each market. Instead, it’s changing primarily at those businesses that have come to dominate their respective markets, and because those firms are dominating their markets, it’s shifted the entire economy.

GDP 76

GDP Outsourcing Retail Finance 76

Change Starts Here

FEBRUARY 10, 2011

Consider the fictitious example of ABC Corp, an organization that historically has built predictable products with existing technology. At ABC Corp, the key behaviors identified are for marketing to solicit ideas from new sources, and to use the new criteria for vetting ideas. ABC Corp has a vision to become a more innovative company.

Wilde 95

Wilde Idea Generation Morale Process 95

Strategy Driven

JULY 22, 2018

A basic tip provided by start-up technicians, expert technology specialists, self-help experts, and network experts on how to start an online business is: “Be Effective.”. Our company is not just a web development agency; we are the technology partners of several start-ups. Brendan Wilde of Discountdomains.co.nz

B2B 61

B2B Development Wilde Project 61

First Friday Book Synopsis

JUNE 21, 2015

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. She’s been involved with many of the Silicon Valley companies who developed and deployed the technologies that have […].

Consultative 70

Consultative Marketing Technology Power 70

Skip Prichard

JULY 22, 2019

Whether you have invented an amazing new technology or product, you could still fail. In contrast, Musk cares about customer needs as well but only at a high level; he picks what he perceives as big important needs that haven’t been met because of technology constraints and is more of a “technology first” innovator.

Innovation 84

Innovation Social Capital Reputation How To 84

Strategy Driven

APRIL 9, 2012

Social media, business social media, is running wild – with or without you. Amazon now has total market dominance based on leadership, vision, and technological excellence. I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE.

ROI 66

ROI Media Customer Loyalty Webinar 66

The Practical Leader

JANUARY 8, 2019

This time of year, we’re bombarded with glib and confident “experts” forecasting everything from the economy, to global warming, to financial markets, social trends, weather, and lots more. Predictions often tell us more about the predictor’s explanatory style and values than the future. Some can be good fun.

Project 67

Project Letter Trends Wilde 67

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Starting Your Own Business? Have you ever thought about running your own business?

Tips 95

Tips Learning-by-Doing Industry Long-term 95

The Horizons Tracker

DECEMBER 3, 2019

Entrepreneurship has seldom been sexier, with the press overwhelmed with stories of technological disruption and the tremendous changes emerging across society as a result of the bold and courageous innovators that are bucking the norm. Hype run wild. Instead, markets have become stodgy and increasingly immune to competition.

Venture Capitalist 45

Venture Capitalist Entrepreneur Incubator GDP 45

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. The second principle is working out or the dirty word exercise.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

Press Release 100

Press Release Discount Advertising Sharpe 100

Strategy Driven

NOVEMBER 9, 2011

On your road to success (whether it be to increase profits, become an industry leader, capture more market share, etc.), ’ Before becoming an entrepreneur, he was a skilled executive and market innovator in the corporate world. you need to establish your own guardrails so you do not drive your company or project into the weeds.

Project 50

Project Wilde Entrepreneur Goal 50

Harvard Business Review

JANUARY 13, 2012

And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. For example, you don't make a video-distribution technology.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

OCTOBER 31, 2024

State uncertainty occurs when managers lack sufficient information to predict market trends and changes. Uncertainty around AI takes different shapes and forms, but we can boil it down to three main categories that every manager should consider: state, effect and response uncertainty.

Uncertainty 28

Uncertainty Early Adopters Management Benchmarking 28

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not for the intense media and consumer interest in high technology, the industry would be in big trouble. The difference is marketing.

Marketing 15

Marketing Productivity Products Retail 15

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

APRIL 4, 2017

. “Moonshots” is the term favored by the company’s exploratory arm, known as X, which states on its website : “Our mission is to invent and launch ‘moonshot’ technologies that we hope could someday make the world a radically better place.” In fact, it was done mostly with common sense and grit.

Wilde 18

Wilde Armstrong Project Technology 18

Harvard Business Review

MARCH 6, 2013

By helping local food processors produce safer and more nutritious foods, could we help create sustainable market access and better livelihoods for millions of African farmers and their families? Because PFS is helping COMACO grow, creating markets for her crops, Veronica's income is rising. Embrace technology.

Technology 10

Technology Class Engineering Wilde 10

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 In southeast Michigan – arguably the toughest labor market in the world. We’ll teach you our technology.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 In southeast Michigan – arguably the toughest labor market in the world. We’ll teach you our technology.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Harvard Business Review

MARCH 12, 2012

It was only a few years ago that Governor Deval Patrick poured some $58 million into the company and their much-lauded breakthrough solar technology (String Ribbon). By focusing on a straightforward insight: truly transformative industrial changes aren't driven by technologies replacing technologies , but by systems replacing systems.

Disruptive Innovation 14

Disruptive Innovation Competitive Advantage Business Model Technology 14

Harvard Business Review

AUGUST 14, 2012

As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence.

Stephenson 14

Stephenson Customer Loyalty Wilde Loyalty 14

Harvard Business Review

AUGUST 22, 2011

We all want to start a disruptive company or invest in disruptive ventures, but in reality an innovation that takes place at the low-end of the market or where there is no market (yet) is just not that sexy. Because disruptive innovations are in search of a yet-to-be-defined market, we can't know the opportunity at the outset.

Disruptive Innovation 20

Disruptive Innovation Christensen Metrics Innovation 20

Harvard Business Review

JULY 5, 2011

I'm fairly confident that while Obama may be the one that hits the "Tweet" button, it's highly unlikely that his tweets will go out into the wild without planning and, for the lack of a better word, design. As further evidence to the shift, one can look to technology for yet another clue. He's no Anthony Weiner.

Media 16

Media Business Intelligence PR Software 16

Harvard Business Review

AUGUST 16, 2017

In the model described by Clayton Christensen, a new entrant offers substitute products using technology that is cheaper but initially inferior to products offered by mature incumbents. For one thing, it’s not clear what disruptive technology the company is offering. car manufacturer and all but three worldwide.

Supply Chain 16

Supply Chain Automotive Disruptive Innovation Transportation 16