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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

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The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

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You Need a Transformational Business Coach

Lead Change Blog

Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. I worked with another client planning fast growth for his telecommunications business.

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. This customer discovery process let me identify the forces acting on a worker.

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On a Consumer Watershed

Marshall Goldsmith

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. More and more business customers have quit buying stand-alone products and have started buying integrated solutions.

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6 Tips to Avoid Issues During Your Commercial Move

Strategy Driven

Businesses in such thriving environments often face the need to move, whether for expansion, to tap into new markets, or to enhance operational efficiency. The city of Frederick, with its vibrant community of over 3,700 businesses and world-class facilities, serves as a testament to the dynamic nature of commercial enterprises.

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Why Memorizing Phone Numbers Is Still Relevant in the Digital Age

Strategy Driven

Vanity numbers can also be more effective for marketing as they are instantly recognizable and aligned with your brand messaging and personality. In addition, your company’s vanity number will be visible across all of your physical and digital marketing assets, giving your business a consistent point of contact.