N2Growth Blog
NOVEMBER 13, 2024
To attract and retain top-tier talent in a competitive market, organizations must adopt innovative strategies that help identify the right candidates and create a cultural environment where they can thrive. Traditional methods have been augmented or replaced by digital platforms and AI-driven tools.
N2Growth Blog
SEPTEMBER 5, 2024
Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.
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N2Growth Blog
JULY 31, 2024
The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.
N2Growth Blog
DECEMBER 4, 2024
In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
N2Growth Blog
SEPTEMBER 17, 2024
Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.
N2Growth Blog
APRIL 19, 2024
By utilizing machine learning to streamline processes and leveraging data analytics to gain a deeper understanding of customer behavior, digital tools provide innovative solutions to today’s economic challenges. As a business leader in 2024, it is no longer optional but rather absolutely essential to leverage these digital tools.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
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