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First Look: Leadership Books for August 2023

Leading Blog

He’s achieved extraordinary success and emerged as one of the greatest marketing minds of our time by doing things differently. But there is a method to his maverick style.

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Niche can be a Competitive Advantage

CEO Blog

I choose small markets and learn to be dominant in them. I prefer to be big in a small market. In that, I talk about the advantages of being small (like the Canrock Ventures fund). I have been a niche player all of my life. Working in a niche allows focus on specialties. As I grow, the niches get bigger and bigger.

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Obratori, one-stop shopping for startups: incubation services, and funding

Innovation Excellence

Amaury Godron is General Manager of OBRATORI, L’OCCITANE Innovation Lab, and Managing Partner of LOG Investment, L’OCCITANE Venture Fund.

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Funding The Next Generation Of Startups

The Horizons Tracker

They argue for a €100 billion fund that recruits from both public and private sources and aim for a long-term focus. The €10 billion fund aims to back startups with a mixture of grants and equity investments. The report reveals that 22% of startups fail not through a lack of investment but rather through poor marketing.

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Feedback To Female Entrepreneurs Often Has Gender Bias Baked In

The Horizons Tracker

As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. These products also had lower rates of venture funding and fewer users. Gender gap. Possible cause.

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How to improve Klout Score

CEO Blog

There is a great book Return on Influence - The revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaeffer that inspired this post. I contributed a chapter on Venture Funding in an eBook. Klout is a scoring system that weighs influence in social media. Oops sorry - forgot rule 3.

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The Importance Of Corporate Venturing During Covid-19

The Horizons Tracker

These co-investment funds can test the market validity of discoveries, with companies working alongside scientists to do so. The existing European financial SME instruments for scientific startups needs to be adapted and work more effectively with corporate venture funds so that small experiments in selected regions are supported.