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Wild West Days of Social Media Are Over: Time For Some Discipline, Communicators

leaderCommunicator

And to others, anything social media falls in what they believe is the age of experimentation: the “Wild West” of the Internet. While I’m a big proponent of innovating with social media strategies, the days of the Wild West are – in a word -- over. For sample competencies, feel free to read our white paper at www.sme-squared.com.

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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What’s Not Working in Content Marketing and How to Avoid It

Women on Business

Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post). Over marketing, otherwise known as hype, is high on the list of those fatal flaws. Don’t confuse marketing with hype. Marketing is using a well crafted, refined message, while hype is excessive and exaggerated.

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3 Startup Financing Myths You Should Avoid

Leading Blog

To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. Like Mark Zuckerberg, who built a site only for college students, we are looking for a small, protected market that you as an entrepreneur, can dominate. Why does it need to be a small market?

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Right Leadership, Right Model

Great Leadership By Dan

A pendulum tends to swing too far at first, and pretty soon we were in the second Wild, Wild West. We give each business unit as many resources – tech support, product management, marketing – as we can to enable them to operate as autonomously as possible. They were just crazily developing things, business model be damned.

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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

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Innovative Leadership in the Wild

LDRLB

More than one marketing powerhouse that I’m acquainted with has internal systems and procedures that would amaze you with their ineptness, diseconomy, and resistance to truly fundamental improvement. Go ahead and read the article (link below), and you’ll learn about these four techniques: Immerse yourself. Overcome orthodoxies.

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