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The Coming of the Clairvoyant Computer

Leading Blog

Target predicts customer pregnancy in order to market relevant products accordingly. Marketing casts a wide net—"junk mail" is marketing money wasted and trees felled to print unread brochures. Online dating leaders Match.com, OkCupid, and eHarmony predict which prospect on your screen would be the best bet at your side.

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Innovate Forward

Leading Blog

In cities, new 5G wireless networks will be the first generation of cell network designed to connect more than just phones. It will transform how we develop, market, sell, distribute, support, and monetize products and services. This decade, two networking technologies will bring broadband internet to every corner of the earth.

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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. About Xen Wireless. Consider leaving a comment!

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Competitive Advantage from the Bottom of the Pyramid

LDRLB

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP. Many companies have derived BoP strategies from C.K.

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What To Do When Results are in the Toilet

Let's Grow Leaders

Approach 2: Redefine Markets. When I took over responsibility for 100 or so Verizon Wireless stores our biggest problem was a saturated market. When the results really suck, and everything’s been tried, solving the problem from a different angle is often just what will change the game. Everyone had a cell phone.

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HP Headed to Hotel California?

Women on Business

It has all the bells and whistles; its wireless, Bluetooth compatible and an all in one (fax, scanner, and printer) machine. Deciding that personal computing is not a lucrative market is like spitting on small businesses. Take for example my LaserJet printer. When it works, it’s wonderful but the operative word is when it works.

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Promises to Clients You Can’t Keep

Women on Business

Next he told me that with my reservation, wireless internet would be free. First he asked me if I wanted a USA Today newspaper in the morning. I said that I would. Then he asked if I’d like any other newspapers. I said that one is fine. He explained how I would be able to log on and asked me if I understood. I said that I did.

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