The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Back in 2004 INSEAD’s W.

Blue Ocean Strategy 137

Blue Ocean Strategy Mauborgne Long-term Strategy 137

First Friday Book Synopsis

MARCH 17, 2013

{On April 5, 2013, we will celebrate the 15th Anniversary of the First Friday Book Synopsis, and begin our 16th year. During March, I will post a blog post per day remembering key insights from some of the books I have presented over the 15 years of the First Friday Book Synopsis. We have met [.].

Blue Ocean Strategy 122

Blue Ocean Strategy Mauborgne Books Blog 122

LDRLB

MARCH 19, 2010

Chan Kim & Renee Mauborgne. 15:55 What are you reading? 17:57 What’s next for you? Referenced Resources. Strategy Thinking and the New Science – Irene Sanders. Blue Ocean Strategy – W. Fooled by Randomness – Nassim Nicholas Taleb. The Black Swan – Nassim Nicholas Taleb. Podcast Strategy strategy thinking'

Blue Ocean Strategy 79

Blue Ocean Strategy Mauborgne Strategic Planning Analysis 79

The Horizons Tracker

JULY 25, 2023

Chan Kim and Renee Mauborgne believe that not only is this form of innovation not as predominant as we perhaps think, but that other forms of innovation may actually be better for society. Examples of such innovation are legion, from Netflix destroying Kodak to Apple doing likewise to Blackberry. INSEAD’s W.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

OCTOBER 30, 2024

A conversation with INSEAD professor Renée Mauborgne on how to spot a nondisruptive market opportunity and evaluate its potential.

Mauborgne 19

Mauborgne Innovation Marketing Disruptive Innovation 19

Harvard Business Review

MAY 2, 2023

A conversation with INSEAD professor Renée Mauborgne on nondestructive creation.

Mauborgne 21

Mauborgne Innovation Disruptive Innovation Entrepreneur 21

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 13

Marketing Blue Ocean Strategy Mauborgne Early Adopters 13

First Friday Book Synopsis

MARCH 13, 2011

HBR 10 Must-Reads on Change Various Contributors Harvard Business Press (2011) This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until 2006. Remarkably, none seems dated; on the contrary, if anything, all seem more relevant now than [.].

Review 93

Review Books Article P&L 93

First Friday Book Synopsis

MARCH 7, 2011

HBR’s Ten Must Reads on Strategy Various contributors Harvard Business Press (2011) How to create “a unique and valuable position” by deciding what to do…and not do This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1960 until [.].

Review 85

Review Strategy Books Positioning 85

First Friday Book Synopsis

MARCH 5, 2011

HBR’s 10 Must Reads: On Managing People Various Contributors Harvard Business Review Press (2011) Why and how to manage yourself so that you can then manage others effectively This volume is one of several in a new series of anthologies of articles that initially appeared in the Harvard Business Review, in this instance from 1980 [.].

Report 85

Report Management Review Books 85

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. For decades, strategy gurus have been telling firms to differentiate.

McKinsey 15

McKinsey Mauborgne Competitive Advantage Porter 15

Harvard Business Review

MARCH 23, 2012

Chan Kim , and Renee Mauborgne. There were a ton of great thinkers that didn't quite make the cut, such as Chip and Dan Heath , Geoffrey Moore , Constantinos Markides , Robert Burgelman , Henry Mintzberg , Gary Hamel , Michael Tushman , W. And I'm sure there are many more people with great ideas that I just haven't encountered yet.

Innovation 16

Innovation Ries Mauborgne Open-book 16

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

Harvard Business Review

JANUARY 29, 2013

Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." That's the path to riches described by W.

Strategy 12

Strategy Porter Christensen Mauborgne 12

Harvard Business Review

APRIL 14, 2015

Chan Kim and Renée Mauborgne; “Manage Your Work, Manage Your Life,” by Boris Groysberg and Robin Abrahams; and “21 st -Century Talent Spotting,” by Claudio Fernández-Aráoz. We also recognize three runners-up for the award: “Blue Ocean Leadership,” by W.

Mauborgne 8

Mauborgne Article Execution Quality 8

Harvard Business Review

SEPTEMBER 20, 2017

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail. In their 2005 book, W.

Retail 13

Retail Blue Ocean Strategy Mauborgne Comparison 13

Harvard Business Review

MAY 12, 2015

One could perhaps usefully divide the vast universe of subsequent strategy ideas into those that focus on: Doing something new. Building on what you already do. Reacting opportunistically to emerging possibilities. ” So too would transformation strategies based on reconsidering your company or your industry’s value chain.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Tanveer Naseer

APRIL 1, 2014

2 in the ranking (with writing partner Chan Kim) INSEAD’s Renée Mauborgne was the highest placed woman. In 2013, women thinkers took no fewer than four of the top 10 places – their best ever showing. This compares with just one in 2011.)

Blue Ocean Strategy 250

Blue Ocean Strategy Prahalad Christensen Leadership 250

Harvard Business Review

FEBRUARY 5, 2015

Chan Kim Renee Mauborgne. With a small number of motivated staff members who are inspired by its value proposition, Comic Relief’s people proposition focuses on inspiring volunteer fund-raisers, corporate sponsors, and celebrities whose buy-in is needed to make the value and profit propositions sustainable. Excerpted from. Add to Cart.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

OCTOBER 2, 2013

Chan Kim and Renée Mauborgne examined the emergence of outrageously successful companies like Cirque du Soleil, and claim to have discovered the keys. Iraq is far from a viable democratic system. Similarly, in the management world, we constantly see the engineering approach being urged and falling short. As just one example, academics W.

Engineering 14

Engineering Succession Mauborgne Critical Success Factor 14

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353

Blog Collins Blue Ocean Strategy Video 353