How To Innovate And Grow Via Nondisruptive Creation
Eric Jacobson
OCTOBER 8, 2023
Chan Kim and Renee Mauborgne. Chan Kim and Renee Mauborgne W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. But it can also be generated without science or technology-drive innovation.
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