Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée A.

Blue Ocean Strategy 300

Blue Ocean Strategy Books Mauborgne Leadership 300

Harvard Business Review

JANUARY 29, 2013

Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." That's the path to riches described by W.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

FEBRUARY 5, 2015

Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise? Excerpted from.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353

Blog Collins Blue Ocean Strategy Video 353