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Apple Versus the Strategy Professors

Harvard Business Review

Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." That's the path to riches described by W.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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