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In the early 1900s, Frederick Taylor, used “Scientific Management” principles to make the new production lines more efficient. In 1960, MIT management professor, Douglas McGregor’s book, The Human Side of Enterprise, outlined the opposing motivational approaches of Theory X and Theory Y.
In 1960, 11 years after he founded the company that became Circuit City, my father Sam Wurtzel was reading a book he couldn't put down: The Human Side of Enterprise , by MIT professor Douglas McGregor. The next morning, he called McGregor's office and asked for a meeting with him.
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