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In 1960, MIT management professor, Douglas McGregor’s book, The Human Side of Enterprise, outlined the opposing motivational approaches of Theory X and Theory Y. Last year, I facilitated a planning retreat with a back-to-the-future technology colossus. We’ll see what happens when they lose their technological edge.
In 1960, 11 years after he founded the company that became Circuit City, my father Sam Wurtzel was reading a book he couldn't put down: The Human Side of Enterprise , by MIT professor Douglas McGregor. The next morning, he called McGregor's office and asked for a meeting with him.
It is the very opposite of the supportive and nurturing Theory Y management pioneered by MIT's Douglas McGregor over a half century ago. Jobs would make decisive decisions on large and small issues and again and again would be proved right by the market or technology. Knight's treatment of players has been termed abusive.
But the outpouring of opinions, argues Jena McGregor , may be a good thing: "As long as the argument persists about how to get more women at the top, it remains on everyone''s minds — and hopefully, on more people''s agendas." Crisis management Information & technologyTechnology'
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