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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR) 7.7% Your mission is a calling, an innate urge to pursue an activity or perform a service. greater revenue growth 34.7%

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR). Your mission is a calling, an innate urge to pursue an activity or perform a service. . greater revenue growth. TED: Spread ideas.