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Media Preferences Shape Our Political Views

The Horizons Tracker

Does the media influence people’s political views in a divided country? A recent MIT study reveals that it depends on what media people like and how we measure those preferences. Second, people with different media preferences in the survey often visited the same online news sites.

Politics 115
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How Social Media Boosts Polarization

The Horizons Tracker

It’s increasingly well understood that social media users are exhausted by the extreme political content appearing in their feeds. However, in the context of modern, diverse, and intricate communities, particularly in the realm of social media, these inherent learning biases become less effective.

Media 121
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Paid Media and Entrepreneurship: A Key Driver for Business Growth

Strategy Driven

This is where paid media becomes a powerful tool for entrepreneurs. Paid media enables businesses to reach a wider, more targeted audience quickly, providing the momentum needed for growth. Here’s how entrepreneurs can harness paid media to accelerate their business journey.

Media 81
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Is Social Media As Polarizing As We Think?

The Horizons Tracker

Engage in a bit of social media or news browsing, and it seems like society is locked in perpetual argument. Close circles Through three studies encompassing nearly 3,000 participants, researchers discovered that most debates don’t unfold with strangers on social media but rather within the circles of family and friends.

Media 72
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Dont Let Social Media Become an HR Headache

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Don't let social media become an HR headache - keep your organization safe. Learn how to create a realistic policy with clear guidelines and consequences.

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Healthy Media Consumption

Leading in Context

By Linda Fisher Thornton I've blogged about how to spot fake news and variables complicating media ethics. Today I'll explore the characteristics healthy media consumption. Let's begin with a dose of healthy skepticism. Healthy Skepticism You can't believe everything you see.

Media 219
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Does Avoiding Social Media Help Democracy?

The Horizons Tracker

Over 35,000 users of both platforms participated in the research, abstaining from social media activity in the run-up to Election Day. If significant changes occurred, it would lend weight to the argument that Facebook, Instagram, and social media in general exacerbate societal divisions.

Media 65