Why Mission Statements Suck | In the CEO Afterlife
In the CEO Afterlife
JUNE 13, 2011
Why Mission Statements Suck. Exxon Mobil Corporation’s mission is an example of a poor statement. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. The statement may be true, but it sure as hell isn’t motivating.
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