Harvard Business Review

DECEMBER 23, 2013

These estimates can then help determine the Net Present Value (NPV) of the long term effect of marketing in terms of future sales. Significant cuts to TV spend as suggested by traditional econometric modeling would have reduced the net present value of the brand’s profit. customer surveys).

Marketing 15

Marketing NPV Short-term Net Present Value 15

Harvard Business Review

MAY 4, 2017

In the world of technology: the more of something you make, the more valuable it can become. This has led to high levels of AWS specific investment from innovators like CloudHealth Technologies, Qubole, Mapbox, and the like. That ecosystem investment reinforces the value proposition and drives more developer adoption.

Collison 14

Collison Net Present Value Company Short-term 14

Harvard Business Review

JANUARY 11, 2012

Can we get to the market without any technological miracles? Note what isn't part of the decision: an idea's net present value or return on investment. Consider some combination of the following criteria: Does what we hope to do fit our strategy? (If If you don't have an innovation strategy , go and create one.).

Company 16

Company Net Present Value How To Proposal 16

Harvard Business Review

FEBRUARY 24, 2014

While on the surface, the dirty business of fossil fuels is nothing like Silicon Valley, many in the oil business have moved beyond the standard net present value (NPV) model for assessing the merit of investments. What if I suggested that the best place to look for answers could be the shale oil fields of North Dakota?

NPV 12

NPV Net Present Value Industry Video 12

Harvard Business Review

APRIL 27, 2017

The Refresher: Net Present Value. While not fully analogous, if Singapore sovereign wealth fund Temasek holds its equities for, say, 8 years on average while quantitative arbitrage hedge fund Renaissance Technologies holds them for milliseconds at a time, the Temasek capital is more valuable than Renaissance’s.

Hedge 13

Hedge Short-term Long-term NPV 13

Harvard Business Review

OCTOBER 15, 2012

At that time it was hard for PARC to understand how much we needed to invest in a new technology before approaching partners to work together in commercialization. Potential open innovation partners can't always immediately envision later-stage business opportunities from early-stage technology seeds. Net Present Value ).

Innovation 9

Innovation Execution Net Present Value Open-book 9

Harvard Business Review

JUNE 8, 2018

In our recent HBR article , we argued that financial statements fail to capture the value created by modern digital companies. Since then, we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks who follow technology companies.

Report 8

Report GAAP Net Present Value CFO 8