Harvard Business Review

MARCH 11, 2013

That can be a powerful marketing technique if you have the market muscle to pull it off. At the moment Apple can get away with this behavior, because it so powerful in the niche markets in which it operates and it has a small array of products. Over time, openness tends to win out in the market.

Supply Chain 16

Supply Chain Open-book Software Niche Marketing 16

Harvard Business Review

MARCH 11, 2013

That can be a powerful marketing technique if you have the market muscle to pull it off. At the moment Apple can get away with this behavior, because it so powerful in the niche markets in which it operates and it has a small array of products. Over time, openness tends to win out in the market.

Supply Chain 9

Supply Chain Open-book Software Niche Marketing 9

Harvard Business Review

JULY 28, 2011

The previous year it had operated at a loss of $1.7 Gretchen's team had predicted that the additional operating costs would be offset by increased sales volume, but it seemed that customers weren't ordering more. Organic food was a niche market back then, but it did well in the San Francisco area and soon started catching on elsewhere.

Case Study 13

Case Study Retail Transportation Niche Marketing 13

Harvard Business Review

NOVEMBER 5, 2018

In the traditional model of electricity generation, large power plants produce power at a centralized location, which operates at a considerable distance from the points of consumption. And firms operating in more competitive markets incurred approximately $600M higher cost of self-disruption than those in less competitive markets.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

NOVEMBER 14, 2017

To get ahead of micro-revolutions before they are consumed by them, organizations must have a boundaryless data strategy to operate in this new democratized model of data exchange, and to recognize consumers as stakeholders, not products. They can do this by using data as a strategic asset — shifting from hindsight to foresight.

Content 8

Content Niche Marketing Discount Travel 8

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. The managers just don’t have the tool set often to operate.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Open-book 60

Miles Anthony Smith

NOVEMBER 7, 2019

It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Ad blindness is real.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. There is no converting them to your more enlightened way of thinking and operating. They staff committees and events, hoping to generate more leads.

Committee 51

Committee Learning-by-Doing Consultative Budgeting 51