Strategy Driven

JULY 22, 2024

From bespoke designs to eco-friendly materials, tailored packaging is not only a marketing strategy but also a reflection of a company’s values and identity. This article explores how custom packaging solutions can be tailored for niche markets, providing businesses with a distinct edge.

Niche Marketing 97

Niche Marketing Marketing Brand Trends 97

N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

DECEMBER 24, 2019

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

Niche Marketing 13

Niche Marketing Marketing Film Productivity 13

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. It doesn’t matter if a designer wants to build polka dot bird feeders — there is a hyper-niche market they can tap, using platforms like Etsy to sell it across the world. Innovation Technology'

Niche Marketing 18

Niche Marketing Parcell Business Model Education 18

Harvard Business Review

MAY 21, 2012

There is the same faith that, if we can just get a new technology adopted, the business model will follow. Facebook, I think, has been smarter about this than many others; they began with niche markets and gradually expanded outward. The biggest sign-ups these days are from Baby Boomers!)

Media 19

Media Advertising Niche Marketing Business Model 19

Harvard Business Review

APRIL 18, 2013

Without a doubt, providing members of linguistic minority groups with access to technology in their native tongues is very important. Its flagship search product has been available in Irish Gaelic for many years, even though the language has only about 133,000 native speakers, all of whom also speak English.

GDP 13

GDP Company Niche Marketing Globalization 13