Strategy Driven

JULY 22, 2024

From bespoke designs to eco-friendly materials, tailored packaging is not only a marketing strategy but also a reflection of a company’s values and identity. This article explores how custom packaging solutions can be tailored for niche markets, providing businesses with a distinct edge.

Niche Marketing 101

Niche Marketing Marketing Brand Trends 101

N2Growth Blog

APRIL 29, 2012

Any student of history understands as an industry matures, more capital becomes available, advancements in technology occur, new niches, markets and nuanced communication channels open-up, and more players enter the market.

Blog 353

Blog Early Adopters Niche Marketing Magazine 353

Strategy Driven

DECEMBER 24, 2019

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

Niche Marketing 13

Niche Marketing Marketing Film Products 13

N2Growth Blog

APRIL 20, 2010

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271

Brand Blog How To Public Relations 271

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

LDRLB

MAY 26, 2014

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. It doesn’t matter if a designer wants to build polka dot bird feeders — there is a hyper-niche market they can tap, using platforms like Etsy to sell it across the world. Innovation Technology'

Niche Marketing 16

Niche Marketing Parcell Business Model Education 16