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NoelleNeumann. Health & safety, risk & loss control leadership. Managing Change. Risk and Innovation. Maslow Needs. MBTI styles. McGregor Theory X Y. Managing TimeUrgent Important. Motivation Theory. Psychometric test model. Myers Briggs Type Indicator. Motivational theory. Time management.
Political scientist Elisabeth Noelle-Neumann calls this behavior the spiral of silence. Other times, we may do something even more harmful than changing an answer. When our point of view, opinion, or preference is in opposition to what the majority thinks, we sometimes choose to remain silent.
The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. They fear social rejection.
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