CEOs, Get to Know Your Rivals
Harvard Business Review
JULY 25, 2014
I decided to test his claim by interviewing current and former C-suite executives, including Bob Crandall, former CEO of American Airlines; David Norton, former CMO of Harrah’s casinos; Will Ethridge, CEO of Pearson Education; and Pat O’Keefe, former CEO of Watts Water Technologies. Play to your strengths, not your rival’s.
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