Harvard Business Review

JUNE 8, 2018

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

SEPTEMBER 26, 2014

Precision business models and one-to-one marketing may still feel out of reach for some. But perhaps the compromise between mass marketing and CRM is “GRM” — geographic relationship marketing. “National average” may be two of the most misleading words in business.

Marketing 9

Marketing Mass Marketing ROI CRM 9

Harvard Business Review

OCTOBER 5, 2016

The modern marketer has evolved from being purely creative and logistics driven to appreciating data and the role of analytics. Anyone accustomed to measuring digital and social media efforts or experimenting with A/B web pages or one-to-one marketing is primed to use more advanced analytics to measure the overall value of a program.

Marketing 11

Marketing Organization Content Storytelling 11