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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. FREE COPY of a StrategyDriven Expert Contributor book †.

Crisis 50
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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

For example, organizations can leverage a compelling value proposition to strengthen its profit and people propositions or build on a powerful people proposition to create a strong value proposition, which in turn strengthens the profit proposition, which makes imitation that much more difficult. The Profit Proposition.