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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business Review

And at Björn Borg, their key performance indicators have improved after Bunge was brought in as CEO : net sales increased by 27% between 2013 and 2016, and operating profits tripled. layoffs or restructurings) or make someone happier in their job (even if it makes their lives, on a whole, more pleasant).

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