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Building Trust: A Leadership Imperative

Lead Change Blog

No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. Trust needs to become baked into the DNA, strategy, and day-to-day operations of all aspects of business because it impacts relationships with all the business stakeholders.

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Leadership and Competition

N2Growth Blog

Do your marketing, PR and branding initiatives satisfactorily address the competition? Strong changes in brand perception via news, PR, branding, litigation etc. Do you have a business intelligence platform? When was the last time you conducted a formal competitive study? that can cause disruption in the market.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.

Blog 305
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Collaboration is the Key to Providing Consistent Brand Value

Leading Blog

Lead by example and let people know that you don''t operate in silos. But if you want to create a more collaborative culture in your organization, decide what’s fair and what’s off-limits and communicate it clearly. Instead, you pitch in when needed and you share your wins - and losses - as a team. Share information appropriately.

Brand 285
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Making True Leadership Shine

Persuasive Powerhouse

Have you realized,” a friend pointed out to me, “that yours may be the first novel in the history of fiction to have a PR person as a hero?” So I started thinking: Why shouldn’t a PR guy be the hero of a novel? In the real world, sadly, some organizations use PR as a smokescreen. Well … no, actually.

PR 214
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What Was Unilever Thinking?

N2Growth Blog

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. Silos exist that prohibited proper vetting: Group or organizational silos must be broken down to reduce bottlenecks and enable efficient operations. It’s that simple! No more discussion or debate needed.

PR 186
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You Are What You Say You Are….

Women on Business

This person should be in the operations leg of your organization where organization and efficiency are responded to. If you have a chatty person in an office role, they may be better utilized in your sales or PR staff. This is a big one and one that most managers do not agree with, but an apology is an effective management tool.

PR 207