Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon. Search My Site. Search for: Categories.
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