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I’m Not Naive, We’re Just Cowards

Modern Servant Leader

You think Servant Leadership doesn’t work “in the real world” I guess organizations practicing servant leadership like Southwest Airlines, Vanguard, REI, U.S. Military and many, many more don’t operate in the “real world” As I exclaim the benefits of Servant Leadership, I see that look in your eye.

Reis 262
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Dynamic Dozen: People Need A Purpose, Not Just a Paycheck

General Leadership

It was very dark and cold on the flightline at Ahmed Al Jaber Air Base where teams of Airmen and a Kuwaiti contractor were working furiously in the desert night to repair a critical fuel line prior to the start of Operation Iraqi Freedom. … Read the rest.

Advice 150
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What It Might Mean If We All Work From Home

The Horizons Tracker

operating at around 30-40% of normal levels. They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Data from the London Underground suggests that passenger numbers are 30% of normal levels, with other forms of public transport across the U.K.

Reis 78
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not.

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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

After working with numerous marketers, we developed the Intelligent Brand Framework to provide a structure for thinking about marketing investments across creative and operational disciplines, using a combination of data-driven and human-centric approaches. Reflect on your collective capabilities as an organization.

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7 Steps to Deliver Better Customer Experiences

Harvard Business Review

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. They were happy to maintain the age-old silo between marketing and operations. I was stunned.

Brand 8
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Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

Retailers fulfill those expectations by designing and operating a truly multi-channel shopping experience—that is, one that provides multiple options for the multiple stages of shopping (research, transaction, fulfillment, and service) and executes seamlessly across them.

Retail 8