The Practical Leader

AUGUST 25, 2021

Incorporate storytelling into your meetings. Regularly get teams together to review, refocus, and reenergize. Share key performance metrics (including “confidential” financial, and operating data) with everyone in your organization. This provides the foundation for your strategies, priorities, changes, etc.

Information 59

Information Information Technology Storytelling Case Study 59

Experience to Lead

JANUARY 29, 2024

HBR On Leadership Perfect for professionals seeking advanced leadership insights and strategies from Harvard Business Review’s renowned experts. The “HBR on Leadership” podcast, presented by the Harvard Business Review, is a goldmine of wisdom for those looking to become a better leader.

Emotional Intelligence 52

Emotional Intelligence Blanchard Leadership McKinsey 52

Lead Change Blog

AUGUST 18, 2015

New employees hoped to avoid getting a “bad” boss and stayed worried about their pay raises and performance reviews. They operate more as a partnership—a confederation of equals with different skills and talents but a shared calling and a collective zeal to see it through. Great leaders are storytellers.

Wilde 150

Wilde Disruptive Innovation Learning-by-Doing Open-book 150

Harvard Business Review

NOVEMBER 24, 2015

But activating purpose is impossible without storytelling, at both the corporate and individual levels. Storytelling is a skill that leaders can — and should — hone. Before his death, Burt himself was a company spokesperson for years beyond his operational involvement. Only narrative can do that.

Storytelling 8

Storytelling Class Motivation Simon 8

The Practical Leader

SEPTEMBER 30, 2020

The authors of a recent Harvard Business Review article, “The Agile C-Suite,” studied hundreds of companies. Meetings need be focus less on operating details and more on strategic issues. Meetings must become collaborative problem-solving sessions rather than “tedious reviews of activity reports.”

Agility 110

Agility Team Leadership Storytelling 110

Harvard Business Review

DECEMBER 10, 2015

I’ve paid attention to how the best of them operate — how they nurture creativity all around them — and I’ve noticed three things: They build core enthusiast communities inside and outside of their organizations. Harvard Business Review. They jump-start their innovation journey with storytelling.

Creativity 8

Creativity Storytelling Social Capital Open-book 8

Harvard Business Review

DECEMBER 11, 2012

The ad was meant to capture this zeitgeist and, using storytelling rather than any new facts or claims, tell audiences "we get it and we're going to adapt to these times." It wasn't long before the tweets and blog reviews started rolling in. But in many ways, the lessons that we marketers must continually relearn are timeless.

Advertising 19

Advertising Banking Audience Media 19

Harvard Business Review

MARCH 28, 2014

But imagine if the road that led to the Seattle City Council ridesharing hearings this month — with rulings that sharply curtail UberX, Lyft, and Sidecar’s operations there — had been a vastly different one. It still operates today. What would it take? Answer: more public entrepreneurs. Public entrepreneurship is entrepreneurship.

Entrepreneur 12

Entrepreneur Osgood Storytelling Osborne 12

Harvard Business Review

MAY 2, 2016

” He organized three cross-functional teams to go after operations and security, administration and fundraising, and the damage to the collection. ” Our term for the role Wilson played is Storyteller in Chief. A crisis leader must be a storyteller. There are good reasons for this.

Crisis 8

Crisis Storytelling Open-book Reputation 8

Harvard Business Review

SEPTEMBER 17, 2013

Below, we review briefly some of the innovative approaches to better understand patient needs that have been tried in various organizations, including the UCLA Medical Center in Los Angeles, Methodist Hospital in Houston, St. From the Editors of Harvard Business Review and The New England Journal of Medicine.

Health Care 13

Health Care COO Operations Storytelling 13

Harvard Business Review

MARCH 16, 2018

Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.” Of course, the ideas that corporations must earn their “license to operate” and serve stakeholders that go far beyond shareholders are not new. ”

Drucker 15

Drucker Long-term Short-term Decentralization 15

Harvard Business Review

MAY 28, 2018

The science of storytelling and brand performance. After digesting all of this data, Albert identified and bought more than 6,400 keywords to improve performance across RedBalloon campaigns in the first 24 hours of operation. Insight Center. Data-Driven Marketing. Sponsored by Google. Not Albert.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

DECEMBER 22, 2011

The function of storytelling is still essential, but occurs at different levels of aggregation, from Storyful , a tool that allows anyone to put together tweets, pictures, and blog posts in a rough narrative, to quick blog posts assembling information and analysis in real time, to more finished pieces that rely on the art of the storyteller.

Storytelling 19

Storytelling Disaggregation Supply Chain Globalization 19

Harvard Business Review

OCTOBER 12, 2018

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. It has been developing relationships with device makers, mobile and TV operators, and internet service providers as well. Fernando Trabanco Fotografía/Getty Images.

First-mover Advantage 8

First-mover Advantage Globalization Content Marketing 8

Harvard Business Review

OCTOBER 12, 2018

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. It has been developing relationships with device makers, mobile and TV operators, and internet service providers as well. Fernando Trabanco Fotografía/Getty Images.

First-mover Advantage 8

First-mover Advantage Globalization Content Marketing 8

Harvard Business Review

JULY 3, 2014

Ellis is a wonderful storyteller. Our team got the reporter out alive, with high marks in a review from the U.S. That was a well-intentioned behavior that might well have put the entire operation in jeopardy, the de-brief emphasized. There are any number of good reasons to read Joseph J. His prose is lucid and succinct.

Due Diligence 19

Due Diligence Resistance Storytelling Case Study 19

Harvard Business Review

SEPTEMBER 20, 2012

For example, a team at a large financial services firm in her study displayed medium-high physical distance, low-medium operational distance, but high affinity distance, indicating potential issues there. People who have worked on numerous teams of different types will probably not find that result surprising.

Team 16

Team Budgeting Operations Short-term 16

Harvard Business Review

JANUARY 31, 2017

They didn’t have to be good storytellers because their businesses spread virally and their products stood for themselves. Because of these challenges, these companies required a different kind of CEO — extroverted, a good storyteller, a politician, someone who could charismatically rally customers to their cause.

CEO 8

CEO Hotels Venture Capitalist Storytelling 8

Harvard Business Review

FEBRUARY 22, 2012

Tesco has been a leader in sharing carbon footprint information with consumers, having reviewed and labeled over 500 products. The Tesco experience in particular highlights a few big questions about green data labeling. For milk or snacks, the energy used to get it to shelves makes sense, but again, may not be helpful for consumers.

Supply Chain 15

Supply Chain Retail Apparel B2B 15

Harvard Business Review

AUGUST 10, 2015

Colvin’s primary argument is that there are some unique human capabilities, like empathy and storytelling, that will keep people employable even as automation chips away at the content of most jobs. Southwest operates in an industry that has long been obsessed with asset utilization as the key to competitiveness.

Competitive Advantage 8

Competitive Advantage Storytelling Airlines Human Resources 8

Harvard Business Review

NOVEMBER 20, 2018

This aligns with recent research on the neuroscience of how storytelling helps us build empathy for other people. After all, if we know that it is perfectly valid to live a different way than we do, it makes sense that our brains would be better at accepting new approaches to problems at work.

Open-book 15

Open-book Storytelling Definition Learning-by-Doing 15

Harvard Business Review

APRIL 29, 2013

To be sure, much has been written about analysts as storytellers (see, for instance, A Data Scientist''s Real Job on HBR.org) and about creativity as part of the analytical process, but what has not been explored is the storytelling analyst actively participating in co-creating value with others. This approach works well in business.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Harvard Business Review

APRIL 2, 2013

Based on this roster of speakers (which he called "storytellers"), Dirk found a company to partially underwrite the conference and ended up with over 40 senior industry leaders in Chicago in November — not a great turnout, but what he calls a "good start." But the experience seems to have made him even more committed.

Storytelling 11

Storytelling Kaplan Taylorism Taylor 11

Harvard Business Review

JUNE 5, 2017

It’s also the first step in building your media approach, but it’s important not to get distracted by storytelling if you haven’t worked out important operational, logistical, or business model issues.

Media 14

Media PR Press Release Storytelling 14

Harvard Business Review

MAY 11, 2018

The science of storytelling and brand performance. The outcome of all of this was a three-pronged solution: diversity training for Nextdoor’s neighborhood operations team; an update to Nextdoor’s community guidelines and an accompanying blog post; and a redesign of the app. ” Insight Center. Data-Driven Marketing.

Agility 8

Agility Report Storytelling Diversity 8

Harvard Business Review

MAY 21, 2018

But while digital marketers are aware of the strict new regulatory regime, seemingly few have taken active steps to address how it will impact their day-to-day operations. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing. Sponsored by Google. Almost certifiably not.

Marketing 8

Marketing Advertising Constraint Storytelling 8

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging.

Innovation 19

Innovation Marketing Incubator Class 19

Harvard Business Review

JULY 3, 2014

Ellis is a wonderful storyteller. Our team got the reporter out alive, with high marks in a review from the U.S. That was a well-intentioned behavior that might well have put the entire operation in jeopardy, the de-brief emphasized. There are any number of good reasons to read Joseph J. His prose is lucid and succinct.

Due Diligence 12

Due Diligence Resistance Storytelling Case Study 12

Harvard Business Review

MAY 10, 2018

The science of storytelling and brand performance. This enables engineers to fine-tune a “high-resolution blast” so that it produces more predictably sized rock and dirt for subsequent loading, hauling and grinding, which together account for most of a mine’s operational costs. Insight Center. Data-Driven Marketing.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

MARCH 15, 2017

“Traditionally, boards have tended to stay out of operational functions, but technology is so pervasive that the best practice is to have direct board engagement in technology through active committees, just as they would with audit, compensation, and other key areas.”

CIO 13

CIO Committee Technology P&L 13

Harvard Business Review

JULY 17, 2013

Be strategic and operational. Through visuals, storytelling, and metaphors that resonate with the company''s business leaders, CIOs must develop the skill of showing their stakeholders that foundational investments are the table stakes of innovation. IT is highly strategic, intensely operational, hard to staff and extremely expensive.

CIO 9

CIO Technology Storytelling Short-term 9

Harvard Business Review

MAY 31, 2018

The science of storytelling and brand performance. For the latter, it could be on the order of thousands of dollars in lifetime value per customer (CLV). Insight Center. Data-Driven Marketing. Sponsored by Google.

Short-term 8

Short-term Cost Storytelling Long-term 8

Harvard Business Review

JULY 17, 2018

” Instead of just listing facts, compelling storytellers use both soft and hard data. For example, the original Google car found it hard to compute the context within which it was operating. This is true whether the speaker is Albert Einstein imagining himself on a train nearing the speed of light to explain relativity or John F.

Skills 15

Skills Morale Ethics System 15

Harvard Business Review

DECEMBER 14, 2010

As storyteller, Jackson hits hardest on the theme of traditions, and how hard they die even when pointlessly damaging. The action asked of each of them by the organizers of "Operation Payback" was so small as to barely interrupt their train of thought.

Participative 15

Participative Storytelling Download Banking 15

Harvard Business Review

OCTOBER 5, 2015

When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Whether we are shaping important news stories as journalists or producing award-winning advertising creative, storytelling is the means by which we connect messages to audiences in resonant, meaningful ways.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging.

Innovation 11

Innovation Marketing Incubator Class 11

Harvard Business Review

JANUARY 12, 2011

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This helps people understand where you are in the journey and the connections between immediate and future decisions and their consequences to the project. Don't under-communicate.

Innovation 16

Innovation Brand Project Storytelling 16