Operations ROE Technology 
Harvard Business Review
APRIL 4, 2016
Technology companies have very few assets so they’ll often have high ROAs. What is Return on Equity (ROE)? Unlike ROA, you want the ROE to be as high as possible, but there are limitations. ” How do companies use ROA and ROE? What mistakes do people make when using ROA and ROE?
Harvard Business Review
OCTOBER 20, 2011
corporation than "what's the ROE on that?" ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. There is no more powerful question in a U.S. Social media spending? Wellness checkups?
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