The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
With the exception of niche, specialty, and technology markets, I see little evidence of this. CEOs who recognize the reality and are prepared to take corrective action ought to: Ensure they have the best, most experienced talent available for the brand operation. Gretzky, Gates, Zuckerberg: Can they see the Unseen? Leadership.
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