Strategy Driven
JUNE 18, 2015
And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. Transparency Translates.
Harvard Business Review
MARCH 23, 2011
Related to this, the law reinforces bad analysis of telemarketing — which is sometimes the only fundraising option available to less popular causes. Often we hear that a telemarketing firm takes 90% of what it raises. If that were true, there'd be a lot more people in the telemarketing business. Not very profitable.
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Harvard Business Review
MARCH 3, 2011
The price-quality inference, a time-honored marketing concept, will surely continue to operate. Rayport is an Operating Partner at Castanea Partners , a Boston-based private equity firm focused on retail, information, and marketing services, and was formerly a faculty member at Harvard Business School. Price usually signals quality.
Harvard Business Review
APRIL 17, 2015
” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. Research firms such as Forrester can assist by documenting the total costs and resources required for a firm to field a first-rate digital operation.
Harvard Business Review
FEBRUARY 5, 2015
Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise?
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