Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. This ultimately required greater centralization and limiting local operator flexibility and discretion.

Hotels 10

Hotels Yield Management Discount Price 10

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. This ultimately required greater centralization and limiting local operator flexibility and discretion.

Hotels 8

Hotels Yield Management Discount Price 8

Harvard Business Review

MARCH 23, 2015

These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8

Price Team Sports Franchising 8