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Other elements come into play as well in shaping how we approach situations and people, things as simple as what sports teams we root for or which political party we support. Professor Donald Sull calls it active inertia, an organization’s tendency to follow established patterns of behavior. People do the same thing.
I spoke with contributor Don Sull , who teaches strategy at MIT and the London Business School, about the tension between scholars who put sustainable competitive advantage at the center of strategy and those who argue that some industries are changing too quickly to allow for sustained performance. They both have something useful to say.
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