B2B Salespeople Can Survive If They Reimagine Their Roles
Harvard Business Review
APRIL 17, 2015
And for small- to medium-size businesses, the required resources — technology, personnel, costs, and assets — are daunting if not out of reach. .” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. They evolved.
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