Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. A great storyteller waves her pen over paper like a wand. Consider the medical technology company Theranos, founded by Elizabeth Holmes, which seems to be reaching the end of an epic flameout.

Storytelling 8

Storytelling Open-book Technology Taylorism 8

Harvard Business Review

MAY 22, 2018

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. JEWEL SAMAD/Staff/Getty Images.

Automotive 8

Automotive Brand Technology White Paper 8

Sales Wolf Blog

APRIL 9, 2010

Why You Should Check it Out : Given the rave reviews Tom Peters' latest book has gotten (and the ones I have given his previous works), it should come as no surprise that I am excited to recommend this resource and am confident it can add tremendous value to your life at work.    Not big on online video?

Video 100

Video Human Resources Blog Resources 100

Women on Business

JANUARY 11, 2011

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

Press Release 124

Press Release Discount PR Magazine 124

Harvard Business Review

MARCH 27, 2013

Can Technology End Poverty? Follow the Scaling Social Impact insight center on Twitter @ScalingSocial and give us feedback. Scaling Social Impact Insights from HBR and The Bridgespan Group. Creating Social Change With Social Media. A New Type of Philanthropy: Donating Data. Give Us Feedback and Get a Free HBR Article.

Storytelling 13

Storytelling Metrics Analysis Trends 13

Harvard Business Review

APRIL 13, 2018

“If only we could tell our stories better,” is a refrain I hear often from people I work with in the science and technology community. It’s easy to write about wearable technology; it’d be far less fun to plough through language related to gene therapy. andrew nguyen/hbr staff/the new york public library.

Press Release 15

Press Release Storytelling White Paper Magazine 15

Harvard Business Review

SEPTEMBER 3, 2014

Storytelling is key to a strong brand and culture — if it’s done right. Here are some principles that guide my own work, gleaned from market research, social science, and storytelling best practices. This is where the art of storytelling comes into play. What would the folklorist’s credo include? Ask lots of questions.

Storytelling 14

Storytelling Document Restructuring Brand 14

Harvard Business Review

APRIL 19, 2013

Data visualization lends itself well to being a communication medium for storytelling, in particular when the story also contains a lot of data. With newer technology freeing designers from the paper-based paradigm of images, even more compelling narratives can be constructed. Storytelling helps the viewer gain insight from the data.

Storytelling 12

Storytelling Succession Audience Information Technology 12

Harvard Business Review

FEBRUARY 22, 2013

For more than a century, the motion picture has reigned supreme as the world's ultimate storytelling tool. Embedding a product or service into a story masterpiece has seemed like a natural win — especially when the assumption is that brand stories will never be able to compete with the real storytellers in Hollywood.

Products 13

Products Productivity Storytelling Advertising 13

Harvard Business Review

MARCH 15, 2017

Only 31% of Fortune 100 boards currently have a director who is a CIO, even though technology is at the core of every business today. As Sheila Jordan, CIO at Symantec and director at FactSet, put it, “All companies are technology companies today. Technology is a lever to run the business, but also to change and grow.”

CIO 13

CIO Committee Technology P&L 13

Strategy Driven

NOVEMBER 17, 2010

Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. Like rungs on a ladder, each phase builds on the next, so it’s important that you consider each step as you create your knowledge retention program. What are their preferences?

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

MAY 17, 2018

Feedback loops and other methods of data-driven storytelling are our favorite way that people analytics makes culture transformation happen. In this way, data storytelling is a lightweight way to build trust among stakeholders and bring behavioral science to culture transformation.

Process 16

Process Strategy Benchmarking Storytelling 16

Harvard Business Review

DECEMBER 5, 2018

Empower Your People with Technology. One of the most overlooked aspects of innovation is how much technology can enhance productivity. You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software.

Creativity 15

Creativity Team Film Technology 15

Harvard Business Review

DECEMBER 22, 2011

Technologies that connect people to knowledge, services, and one another across the globe have acted as a centrifugal force, spinning functions and authority away from the center toward millions of previously silent and disempowered individuals. Information and communications technology is blowing the old categories into bits.

Storytelling 19

Storytelling Disaggregation Supply Chain Globalization 19

Harvard Business Review

JANUARY 31, 2013

At the same time, Bluetooth technology is radically decreasing the amount of power connected devices need. Adapting wearable technologies like Google Glass from dorky goggles to watches will propel them into the mainstream. And voice-interaction technologies, like Siri, are even more accessible on your wrist than in your pocket.

Trends 8

Trends Storytelling McKinsey Technology 8

Harvard Business Review

NOVEMBER 5, 2013

Even though Bell Labs invented cellular telephone technology in 1946 , received the patents for it, and piloted mobile telephone service from the 1940’s through 1980’s, AT&T didn’t offer it on a broad commercial basis because, among other things, it didn’t meet the same “perfect” quality standards as wired telephone service.

Information Technology 15

Information Technology Competitive Advantage Storytelling Engineering 15

Harvard Business Review

MARCH 16, 2018

Note especially the brave, innovative management reflected in social enterprises such as the Sampark Foundation , where Vineet Nayar, former CEO of HCL Technologies, is on a mission to inspire kids in rural India to learn how to think and invent like frugal innovators. All these sparks of activity are generating heat and light. ”

Drucker 15

Drucker Long-term Short-term Decentralization 15

Harvard Business Review

AUGUST 10, 2016

Over the past decade, technology companies and their leaders have launched diversity and inclusion (D&I) initiatives, hoping to make employees of all backgrounds and experiences feel welcome in our industry. Storytelling means two things. This is even more powerful if the storyteller “looks like you.”

Diversity 8

Diversity Storytelling Competitive Advantage Chemicals 8

Harvard Business Review

MAY 9, 2013

Initially we thought about this — and I think to a large degree continue to — as a way to do external storytelling, but we have found that it works on so many different levels. Because we have approached this largely as storytelling, we''re always looking to experiment. Design Marketing Technology'

Storytelling 13

Storytelling Airlines White Paper Audience 13

Harvard Business Review

MAY 7, 2018

The brand embraces data and technology as a way to be faster and smarter in a world where marketers are competing for consumer attention in the moment. “With the right approach to data and technology, you can continuously monitor the pulse of the consumer and how they respond,” Godsey says. ” Read More.

Content 8

Content Brand Storytelling Technology 8

Harvard Business Review

MAY 29, 2018

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The science of storytelling and brand performance. Stephen Swintek/Getty Images. The marketing industry will be no exception.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

APRIL 25, 2013

It''s hard to argue that any computer or technology can create that kind of emotional connection or weave that kind of story. What we can''t deny is that technology is now penetrating the marketing industry like never before. This doesn''t mean that creativity, insight, and storytelling die. It is art for money''s sake.

Marketing 15

Marketing Advertising Chief Information Officer Technology 15

Harvard Business Review

FEBRUARY 14, 2013

Still, its message — that intense passion and connecting to your audience (and backers) via storytelling will carry you further than a focus on shareholder value creation — has (dare we say it) struck a chord among the Swedish start-up community. Technology Review). Be a master. Be instinctive. Be sensory.

McKinsey 8

McKinsey Consensus Management Short-term 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The tension between human-driven and technology-driven capabilities is often miscast, positioning automation as a threat to the people that drive our industry. Humans and Automation. Distribution strategies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

MAY 5, 2014

Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. Information & technology Leadership Presentations' What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell.

Storytelling 15

Storytelling Survey Real Estate Information Technology 15

Harvard Business Review

NOVEMBER 21, 2013

Great data scientists are not only adept at coding but have creative intelligence, and a knack for storytelling , both verbally and visually. Career planning Education Information & technology' The qualities we outlined in the original article are still very much part of the profession. And what makes someone hot isn’t professionalism.

Information Technology 13

Information Technology Storytelling Training Career 13

Harvard Business Review

JUNE 5, 2017

Case in point: Elizabeth Holmes at Theranos, who chased TED talks, New Yorker profiles, and Fortune covers before her company’s core technology even worked (and then apparently lied about it when the exaggerations caught up with her). Tempted by the allure of media exposure, they seek it out before they’re ready.

Media 14

Media PR Press Release Storytelling 14

Harvard Business Review

SEPTEMBER 25, 2013

Despite these clear gains, the program stalled for several months while leaders in the organization continued to deliberate on the pilot, since the contractual process for bringing a new technology vendor on board had to be managed carefully. New technologies, digital health tools, and care-delivery models are emerging fast.

Health Care 12

Health Care Innovation How To Video 12

Harvard Business Review

MAY 28, 2018

The science of storytelling and brand performance. I met the team at Albert (formerly known as Adgorithms) while I was doing research into artificial intelligence, machine learning, and data-driven marketing technologies for my book, Marketing, Interrupted. Insight Center. Data-Driven Marketing. Sponsored by Google.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

NOVEMBER 15, 2012

Today, more than ever, brands need to understand the importance of well-crafted design and storytelling in the modern market. With technology's ability to circulate information at light speed, the traditional six-month cycle that spanned from runway coverage to retail availability has been completely obliterated.

Storytelling 12

Storytelling Long-term Fashion Brand 12

Harvard Business Review

JUNE 4, 2018

Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision. The science of storytelling and brand performance. Or will organizations enjoy better morale and results when technology delivers smarter, better, and bespoke recommendations?

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JULY 17, 2018

Today’s young professionals grew up in an age of mind-boggling technological change, seeing the growth of the internet, the invention of the smartphone, and the development of machine-learning systems. ” Instead of just listing facts, compelling storytellers use both soft and hard data. John Fedele/Getty Images.

Skills 15

Skills Morale Ethics System 15

Harvard Business Review

JULY 3, 2014

At the same time, our explanatory powers can push our own company to do its best thinking about the possibilities for connecting industrial technology, analytics, and user experiences. The technology began life as a project to create a battery for a hybrid locomotive; only later was it adapted for other applications.

Innovation 19

Innovation Marketing Incubator Class 19

Harvard Business Review

MARCH 14, 2013

As a 30-year advertising practitioner, and a Chief Creative Officer of North America's now largest digital agency, I'm truly amazed at the sophistication of the technologies and platforms for delivering ads to virtually every device, from the smallest hand held screen to Walgreen's massive canvas in Times Square. We have the technology.

Advertising 10

Advertising Brand Creativity Storytelling 10

Harvard Business Review

JULY 17, 2013

Adopt emerging technologies, while weighed down by the past. Today, however, technology innovation is creating a drastic change — across all major industries — in the way customers want to interact with their suppliers. The CIO paradox is a set of contradictions that lies at the heart of IT leadership.

CIO 9

CIO Technology Storytelling Short-term 9

Harvard Business Review

MARCH 18, 2013

As more advertising has moved to digital, and with the tools and technology we've got at our disposal, advertisers are well positioned to tackle this challenge. And we invest heavily in digital marketing technology. Brand storytelling is both an art and a science. This cliché is obsolete.or at least it should be.

Advertising 10

Advertising Marketing Storytelling Brand 10

Harvard Business Review

JANUARY 12, 2017

Advances in genome-sequencing technologies and powerful analytics are increasingly being used to pinpoint errant genes and other molecular abnormalities that drive cancer’s growth. The best brands use storytelling to amplify the company’s manifesto and mission. Tell a great story. Use social media in an effective way.

Company 8

Company Health Care Storytelling Pharmaceuticals 8