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Leading Thoughts for January 9, 2025

Leading Blog

Jack Trout on being a doer: The best leaders know that direction alone is no longer enough. The best leaders are storytellers, cheerleaders, and facilitators. I DEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. The principles of destination storytelling. Emotionally engaging brand storytelling taps into the universal emotions and shared experiences that connect visitors to the brand.

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