CO2

APRIL 1, 2022

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% Corporate Purpose Example : Apple – Apple’s founders, Steve Jobs and Steve Wozniak, started Apple to make computers accessible and easy to use.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). Corporate Purpose Example : Apple – Apple’s founders, Steve Jobs and Steve Wozniak, started Apple to make computers accessible and easy to use.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

DECEMBER 25, 2014

The business environment has evolved enormously in the last decade with globalization, technology changes, and the emergence of leading companies from around the globe—amplifying the need for more diverse teams. Results are not achieved instantaneously but require ongoing efforts including making a few bold decisions along the way.

Team 15

Team Diversity CFO TSR 15