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These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 2) Product Leader – Best Product or Service. 3) Customer Intimacy – Best Overall Solution.
Cost Structures can have the following characteristics: Fixed costs, Variable costs, Economies of scale, Economies of scope) Three Core Business Types Patterns – What the authors do is integrate their thinking with that of some of the best thinkers of strategy – they show how Micheal Porters work of Strategic Advantage, Chris Anderson’s (..)
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