Strategy Driven

OCTOBER 29, 2020

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ? It first began from the air travel industry.

Yield Management 65

Yield Management Price Management Hotels 65

Strategy Driven

MARCH 30, 2011

Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures. Price structures refer to the strategic approach through which specific transactional prices are set.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 14

Hotels Yield Management Discount Price 14

Harvard Business Review

SEPTEMBER 3, 2014

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. The forensics took weeks; the data were fine.

Hotels 8

Hotels Yield Management Discount Price 8

Harvard Business Review

JANUARY 28, 2013

It is basic change management wisdom that any alteration of work routine is more naturally cursed for the disruption it causes than celebrated for the better outcome it will eventually yield. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change.

Innovation 8

Innovation Maturity Engineering Industry 8

Harvard Business Review

MARCH 23, 2015

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

JANUARY 26, 2012

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. While business processes use advanced analytics to predict customer demand and production, knowledge workers must guesstimate whether or when they'll have bandwidth for a new project.

Organization 15

Organization Self-aware Taylor Taylorism 15