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Use this common budgeting technique to set goals that are more relevant and actionable. When you’re setting goals, you can borrow a technique from a common budgeting process called zero-basedbudgeting. Every dollar you’re going to spend in the budget is justified.
Use this common budgeting technique to set goals that are more relevant and actionable. When you’re setting goals, you can borrow a technique from a common budgeting process called zero-basedbudgeting. Every dollar you’re going to spend in the budget is justified.
They also discuss Kraft Heinz’s controversial zero-basedbudgeting approach to management. Youngme, Felix, and Mihir debate how well Airbnb is managing growth amid backlash from cities like New York City.
Zero-basedbudgeting (ZBB) is elegantly logical: Expenses must be justified for each new budget period based on demonstrable needs and costs, as opposed to the more common method of using last year’s budget as your starting point, then adjusting up or down. We believe the exact opposite to be true.
We recommend zero-basedbudgeting and planning to make the choices clearer. This also helps get over the dilemma that companies often face when they are making cuts: Should they eliminate the work and then reduce the budgets that allowed these costs, or should they shrink the budgets to squeeze out the unnecessary work?
Zero-basedbudgeting is one such technique, but it is a time-consuming approach that cannot be used systematically. If we can be "anchored" by such obviously irrelevant inputs, imagine the gravitational attraction of highly relevant numbers, such as this year's outcomes when discussing next year's targets.
If the prospect of tackling the legacy problem is daunting, consider another finance-inspired concept: zero-basedbudgeting. With "Zero-Based Information Governance" tied to bottom-up accountability, we have an opportunity to look forward first and stop the bleeding.
Using Moore’s Law , zero-basedbudgeting would call for technology spending to fall each year by about 30%; in most companies spending goes up by at least 5% each year. It’s often focused on the competitive environment — used to reassure management that it is not falling behind rivals.
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